Founded in 1994, Versoul specializes in the design and construction of high end string instruments for professional musicians as well as collectors, investors and guitar enthusiasts. Since the beginning of the company, the product range has broadened from two acoustic models in 1995 to 19 production models in 2008. Versoul instruments have been sold internationally through dealers in the USA, Europe and Japan and used in hundreds of professional recordings and live performances over the years in Europe and in the USA.
Mr. Kari Nieminen, Versoul's founder, has been building guitars for over thirty years. His experience, together with his formal art education background, has lead to an unique attitude towards making instruments. He received an MFA degree in industrial design in 1989 from the University of Art and Design in Helsinki, Finland. As his diploma work, Kari produced an experimental series of six acoustic steel string flat top guitars. In 1998, he was awarded "Industrial Designer of The Year" by the Association of Finnish Industrial Designers.
Each element of the Versoul instruments, from the sound to the materials, technology and finish, is the result of a thorough research and development process, combining the study of classic instruments with extensive research on materials. As certain species of rosewood and mahogany, traditionally used in the construction of stringed instruments, are becoming more scarce, Versoul builds instruments using local, ecological wood choices, such as aspen, European alder and maple, from carefully selected sources. The design of each Versoul model begins with the music and the musician in mind; how to refine the sound and improve the instrument for the benefit of both. This approach, merging respect towards the traditional instrument with the desire to take the guitar further, has led to such innovative designs as the Buxom Baritone 12 string and the Reso Sun resonator guitars.
While many guitars of today excel in technological design, Kari is convinced that a certain amount of tradition will yield better results in sound. His mission is to complement the centuries of tradition in guitar building with uniquely modern design. Versoul designs are first and foremost professional tools in terms of ergonomics, functionality and playability. An equal emphasis is placed on the sound and visual design of each model. This results in instruments, which are practical, esthetically pleasing and most importantly, produce an exceptional sound. Versoul instruments are in use by Billy F Gibbons & Dusty Hill of The ZZ Top, Ronnie Wood of The Rolling Stones, Roger Daltrey of The WHO, Jazz guitar legend Kenny Burrell, Henry Kaiser, Spanish guitarist Amancio Prada, and many more.