Versoul specializes in the design and construction of high end string instruments for professional musicians.
Since the beginning of the company in 1994, the product range has broadened from two acoustic models in 1995 to over 50 production models in 2018. Versoul instruments are available internationally through dealers in the US, Europe, and Japan.
Each element of Versoul instruments, from the sound to the materials, technology and finish, is the result of a thorough research and development process. Innovation with materials serves many purposes. For example, certain species of rosewood and mahogany, traditionally used extensively in the construction of string instruments, are becoming scarce. Versoul builds instruments using local, ecological wood choices, such as aspen, European alder and maple from carefully selected sources. Versoul instruments have been used in hundreds of professional recordings and live performances over the years in Europe and in the USA. In addition to professional performing artists, musicians and guitar technicians, customers of Versoul include collectors, investors and guitar enthusiasts.
Although the modern guitar has been constantly redeveloped for centuries, there is always room for improvement. The design of each Versoul model begins with music and the musician in mind: the goal is to refine the sound and improve the instrument for the benefit of both.
The development and design of Versoul instruments combines the study of classic instruments with extensive research on materials. This approach - merging respect towards the traditional instrument with the desire to take the guitar further - has lead to such innovative designs as the Buxom Baritone 12-String and the Reso Sun resonator guitars. Versoul designed instruments are first and foremost professional tools in terms of ergonomics, functionality and playability. Equal emphasis is placed on the sound and visual design of each model. This results in instruments that are practical, esthetically pleasing, and, most importantly, which produce an exceptional sound.
Kari Nieminen holds an MFA degree in industrial design. He received his degree in 1989 from the University of Art and Design in Helsinki, Finland. As his diploma work, Kari produced an experimental series of six acoustic steel string flat top guitars. In 1998, he was awarded "Industrial Designer of The Year" by the Association of Finnish Industrial Designers.
Kari has been building guitars for over forty years. His experience, together with his formal art education background, has lead to a unique attitude towards making instruments. Through meticulous study of classic builds, Kari has obtained an excellent base of knowledge of sound and construction.
While many guitars of today excel in technological design, Kari is convinced that a certain amount of tradition will yield better results in sound. His mission is to complement the centuries of tradition in guitar building with uniquely modern designs. One of Kari's models, a steel string flat top guitar Zoel, was featured in one of Finland's special stamp editions showcasing six products of new Finnish design in October 1999.